alessandrosimon

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	<title>alessandrosimon</title>
	<link>https://alessandrosimon.com</link>
	<description>alessandrosimon</description>
	<pubDate>Mon, 22 Dec 2025 09:22:44 +0000</pubDate>
	<generator>https://alessandrosimon.com</generator>
	<language>en</language>
	
		
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		<title>Home</title>
				
		<link>https://alessandrosimon.com/Home</link>

		<pubDate>Wed, 21 Sep 2022 10:31:07 +0000</pubDate>

		<dc:creator>alessandrosimon</dc:creator>

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	<item>
		<title>Works</title>
				
		<link>https://alessandrosimon.com/Works</link>

		<pubDate>Fri, 07 Oct 2022 18:33:31 +0000</pubDate>

		<dc:creator>alessandrosimon</dc:creator>

		<guid isPermaLink="true">https://alessandrosimon.com/Works</guid>

		<description>
	(PAF) 3.0
	&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/23cca0c8f32c4bee940a8fe68551946fdd8f82712f2018b4db53dbf768b172e4/fw25-on_x_paf-pad-mood_still-cmyk-02.jpg" data-mid="242068381" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/23cca0c8f32c4bee940a8fe68551946fdd8f82712f2018b4db53dbf768b172e4/fw25-on_x_paf-pad-mood_still-cmyk-02.jpg" /&#62;


	SS25 Lightspray
	

	Weddimonio
	&#60;img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/57e73620a3e0c18bb385189a2c2ad673663c2b747567e542b0d7c738141728c3/ezgif.com-optimize---2025-12-22T111314.973.gif" data-mid="242069397" border="0" data-scale="48" src="https://freight.cargo.site/w/800/i/57e73620a3e0c18bb385189a2c2ad673663c2b747567e542b0d7c738141728c3/ezgif.com-optimize---2025-12-22T111314.973.gif" /&#62;


	OFF Magazine
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8796336ee03e85ae2bd114c18f16d586b2efeb4d8fa22e006cce48429629c02c/FW22-OFF-ISSUE2-LifeStyle-5-Large.jpg" data-mid="241973589" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/8796336ee03e85ae2bd114c18f16d586b2efeb4d8fa22e006cce48429629c02c/FW22-OFF-ISSUE2-LifeStyle-5-Large.jpg" /&#62;


	On, Run Together
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	UTMB PanelTalk
	&#60;img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/235640d499322427ca2de53802e327ba0aa48bf030a86f12d44cf83f340d1f86/20240828_UTMB_On_PanelTalk_55-Edit.jpeg" data-mid="241983626" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/235640d499322427ca2de53802e327ba0aa48bf030a86f12d44cf83f340d1f86/20240828_UTMB_On_PanelTalk_55-Edit.jpeg" /&#62;


	TyVest
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ca347d1af407a0feb58b1e243f1b4f811d6a5328705b4f354a377c764cb221ae/alessandrosimon_tyvest_texture.jpg" data-mid="155226668" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/ca347d1af407a0feb58b1e243f1b4f811d6a5328705b4f354a377c764cb221ae/alessandrosimon_tyvest_texture.jpg" /&#62;


	Eyja
	&#60;img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0d2951e38ea0e086eb07c54ff0db6c2325b1a355710713bc2d47938d92a9a047/robida8_1_site.jpg" data-mid="155227408" border="0" data-scale="48" src="https://freight.cargo.site/w/960/i/0d2951e38ea0e086eb07c54ff0db6c2325b1a355710713bc2d47938d92a9a047/robida8_1_site.jpg" /&#62;


	Cassyoga
	&#60;img width="1092" height="1456" width_o="1092" height_o="1456" data-src="https://freight.cargo.site/t/original/i/97b35d67ce039da2d92779f70a6a8bf12f093d0ffb6394f19e2fd7f03d7e8c02/Screenshot-2022-05-26-at-12.027.jpg" data-mid="155450869" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/97b35d67ce039da2d92779f70a6a8bf12f093d0ffb6394f19e2fd7f03d7e8c02/Screenshot-2022-05-26-at-12.027.jpg" /&#62;


    	It is Slowly Snowing
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	Studio Simone
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	I lost my camera
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    	Movement of Change
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	Simon's Weather
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	Alpine Rush
	&#60;img width="1683" height="1190" width_o="1683" height_o="1190" data-src="https://freight.cargo.site/t/original/i/0a286b4ef677b2a472ec116a4e8ce3fb6e0d13774530ce4ca45372d73ffd400d/-Alpine-Rush_Timeline.jpg" data-mid="155314428" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/0a286b4ef677b2a472ec116a4e8ce3fb6e0d13774530ce4ca45372d73ffd400d/-Alpine-Rush_Timeline.jpg" /&#62;


	Temporary Shelter
	&#60;img width="426" height="600" width_o="426" height_o="600" data-src="https://freight.cargo.site/t/original/i/96b3aa8ab796f7ad793eda8ae998d334b57348b3835ca54373622e86ab570d25/2020_11_08_TemporaryShelter_4.jpeg" data-mid="155315539" border="0" data-scale="48" src="https://freight.cargo.site/w/426/i/96b3aa8ab796f7ad793eda8ae998d334b57348b3835ca54373622e86ab570d25/2020_11_08_TemporaryShelter_4.jpeg" /&#62;


	PONO
	&#60;img width="3365" height="5047" width_o="3365" height_o="5047" data-src="https://freight.cargo.site/t/original/i/e9b5a8090c53ad68c89725be60a210df7e38c55a8dc99684d4add8c314d2aee5/AS_PONO_Detail.jpg" data-mid="155317896" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/e9b5a8090c53ad68c89725be60a210df7e38c55a8dc99684d4add8c314d2aee5/AS_PONO_Detail.jpg" /&#62;


	Adaptive Splint
	&#60;img width="1707" height="2560" width_o="1707" height_o="2560" data-src="https://freight.cargo.site/t/original/i/b83eb80571730982002ecd34f93b096d941f666328d85ec8b01664b36c1b580e/AS_24012020_EcalMockupsFirstSemester_0310-2-Modifica-scaled.jpeg" data-mid="155320346" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/b83eb80571730982002ecd34f93b096d941f666328d85ec8b01664b36c1b580e/AS_24012020_EcalMockupsFirstSemester_0310-2-Modifica-scaled.jpeg" /&#62;


	ScareCrow2
	&#60;img width="336" height="480" width_o="336" height_o="480" data-src="https://freight.cargo.site/t/original/i/f92b34257cb2b50037afc24c0ed38e3e32ec19ffd62fe7a8cd8d0ae1126e2bc1/giphy-3.gif" data-mid="155321851" border="0" data-scale="60" src="https://freight.cargo.site/w/336/i/f92b34257cb2b50037afc24c0ed38e3e32ec19ffd62fe7a8cd8d0ae1126e2bc1/giphy-3.gif" /&#62;


	Talassofobia
	&#60;img width="2756" height="2064" width_o="2756" height_o="2064" data-src="https://freight.cargo.site/t/original/i/d251bbe44e4985833a6a46d047cc157e085d37d04c9c2d4e4d62eb96eb9673be/Screenshot-2022-10-09-at-23.15.02.png" data-mid="155319264" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/d251bbe44e4985833a6a46d047cc157e085d37d04c9c2d4e4d62eb96eb9673be/Screenshot-2022-10-09-at-23.15.02.png" /&#62;


	Meeting Lands
	&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fb001181b37d80698791a02d84a68495635b264d02f6d9b87a81fc2ef1124b9d/DSC06951.jpeg" data-mid="155320734" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/fb001181b37d80698791a02d84a68495635b264d02f6d9b87a81fc2ef1124b9d/DSC06951.jpeg" /&#62;


	1h Workshop

	&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/690d98d06ac81b57044e7e48d7437188afe2d27b1a30fbb9d59b8215e120c7d0/AS_08052020_Quarantine_0001.jpeg" data-mid="155320059" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/690d98d06ac81b57044e7e48d7437188afe2d27b1a30fbb9d59b8215e120c7d0/AS_08052020_Quarantine_0001.jpeg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>SS25 Lightspray</title>
				
		<link>https://alessandrosimon.com/SS25-Lightspray</link>

		<pubDate>Fri, 19 Dec 2025 10:23:59 +0000</pubDate>

		<dc:creator>alessandrosimon</dc:creator>

		<guid isPermaLink="true">https://alessandrosimon.com/SS25-Lightspray</guid>

		<description>
	SS25 Lightspray
	Event,&#38;nbsp;Art Direction
	[ On Running ]

	 To launch the Cloudboom Strike LS, a shoe with a lace-free upper sprayed by a robotic arm in a single, three-minute step, we bypassed the traditional product drop playbook. This was a multimedia blitz combining high-energy film, sharp static assets, and live activations. It’s a manufacturing revolution that ditches the glues, seams, and excess for pure biology-meets-technology performance.

Taking the lab directly to the streets, the campaign hit major global hubs with live "Spray Labs," turning complex engineering into performance art. From Paris to New York and Tokyo, we put the robotics front and center, stripping away the mystery of production. No hiding behind slick edits—just raw innovation on display. It serves as a direct challenge to the industry status quo, proving that the future of running isn't built, it's sprayed.

With @adrianpirlet @wilsonjosh__@byjacqui @supermandang @zsofianemes @simonalmers @theomcinnes @matt.tucker.studio


&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d0dab61ed378f99aae1cbb12a5c062e31c446bbd3df6648c444c12964dbec7b4/Alessandro-Simone_LightSpray_1.jpg" data-mid="241974321" border="0"  src="https://freight.cargo.site/w/1000/i/d0dab61ed378f99aae1cbb12a5c062e31c446bbd3df6648c444c12964dbec7b4/Alessandro-Simone_LightSpray_1.jpg" /&#62;
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	<item>
		<title>PAF CURRENT FORM 3.0</title>
				
		<link>https://alessandrosimon.com/PAF-CURRENT-FORM-3-0</link>

		<pubDate>Mon, 22 Dec 2025 08:53:12 +0000</pubDate>

		<dc:creator>alessandrosimon</dc:creator>

		<guid isPermaLink="true">https://alessandrosimon.com/PAF-CURRENT-FORM-3-0</guid>

		<description>
	PAF CURRENT FORM 3.0
	Event,&#38;nbsp;Art Direction
	[ PAF / On Running ]

	Standard activewear is predictable; Current Form 3.0 is a mutation. This collaboration between On’s Swiss engineering and the South Korean design collective Post Archive Faction (PAF) refuses to choose between high-performance tech and radical avant-garde aesthetics. We took the Cloudmonster Hyper—our max-cushion beast—and handed it over to the masters of deconstruction to completely rewrite the runner’s uniform.

The campaign, "Speed Transforms," isn't about smiling joggers on a sunny morning. It is a visual glitch in the system, a dystopian, alien exploration of what happens when biology meets mechanics at high velocity. Through a film directed by Jan Lee (@janleeinfo) and imagery by Kwak Kigon (@kigon_kwak), we visualized speed not as a metric, but as a distorting force that alters the human form. It’s a collision of cultures that proves functionality doesn't have to look safe to work.


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&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4951a2250a7ac392b2f2c8dea259c0d1f65086281e7b9a4cc44820ba848ae7f7/fw25-on_x_paf-pad-product_still-rgb-01.jpg" data-mid="242068354" border="0"  src="https://freight.cargo.site/w/1000/i/4951a2250a7ac392b2f2c8dea259c0d1f65086281e7b9a4cc44820ba848ae7f7/fw25-on_x_paf-pad-product_still-rgb-01.jpg" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/23cca0c8f32c4bee940a8fe68551946fdd8f82712f2018b4db53dbf768b172e4/fw25-on_x_paf-pad-mood_still-cmyk-02.jpg" data-mid="242068304" border="0"  src="https://freight.cargo.site/w/1000/i/23cca0c8f32c4bee940a8fe68551946fdd8f82712f2018b4db53dbf768b172e4/fw25-on_x_paf-pad-mood_still-cmyk-02.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Love, Ultra</title>
				
		<link>https://alessandrosimon.com/Love-Ultra</link>

		<pubDate>Mon, 22 Dec 2025 09:22:44 +0000</pubDate>

		<dc:creator>alessandrosimon</dc:creator>

		<guid isPermaLink="true">https://alessandrosimon.com/Love-Ultra</guid>

		<description>
	Love, Ultra
	Art Direction
	[ On Running ]

	
Back to this summer when we decided the only way to launch a tech-heavy ultra shoe was to film a RomCom. For the Cloudultra Pro, we ditched the serious "conquer the mountain" narrative to write a literal love letter to our friends and athletes.

We leaned all the way into the feels, creating a campaign that feels less like a commercial and more like a summer fling with the trail. It’s heartfelt, intentionally cheesy, and completely unapologetic.A love letter back to them 💌
How cheesy is too cheesy?


</description>
		
	</item>
		
		
	<item>
		<title>OFF Magazine</title>
				
		<link>https://alessandrosimon.com/OFF-Magazine</link>

		<pubDate>Fri, 19 Dec 2025 09:24:56 +0000</pubDate>

		<dc:creator>alessandrosimon</dc:creator>

		<guid isPermaLink="true">https://alessandrosimon.com/OFF-Magazine</guid>

		<description>
	OFF Magazine Issue 2 ︎︎︎ 4
	Creative Production, Pubblishing
	[ On Running ]

	OFF is a substantial print publication produced by the Swiss performance brand On, featuring a global collective of writers, artists, and photographers (including contributors to The New York Times, Wired, Vogue, and National Geographic). Created by On’s in-house creative team and characterized by its distinct Swiss-bound spine for a seamless open-lay reading experience, OFF is an immersive analog artifact at the intersection of run culture and high design. In an era defined by digital noise and rapid scrolling, OFF serves as a deliberate counter-pace; a sanctuary of "downtime" designed to recharge the mind and ignite the human spirit before the next adventure.

Rooted in the philosophy of movement, the magazine flows like a long-distance run through the landscapes of the human psyche, its pages taking us on an odyssey from the technical precision of the Swiss Alps to the raw energy of urban street culture. Unfolding through the eyes of pioneering athletes and avant-garde creatives, the publication traverses the worlds of sustainability, art, and fashion, uncovering the often invisible connections between how we move and how we create. It shines a light on the power of the runner’s mindset, turning stories of endurance and design into a powerful dialogue on what it means to be active in the modern world.


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&#60;img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/e78d0920d340532c93f822770747d20178ebacf59a9765cc3a46626aa8bc8626/offmagazine-12.jpg" data-mid="241973462" border="0"  src="https://freight.cargo.site/w/1000/i/e78d0920d340532c93f822770747d20178ebacf59a9765cc3a46626aa8bc8626/offmagazine-12.jpg" /&#62;
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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90ec6be1af445c63a683977e124acdadb582adc0b03cce47031f8dbcff28c142/off_magazine-ss23-issue_03-g7.jpg" data-mid="241973460" border="0"  src="https://freight.cargo.site/w/1000/i/90ec6be1af445c63a683977e124acdadb582adc0b03cce47031f8dbcff28c142/off_magazine-ss23-issue_03-g7.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>On, Run Together</title>
				
		<link>https://alessandrosimon.com/On-Run-Together</link>

		<pubDate>Fri, 19 Dec 2025 08:41:27 +0000</pubDate>

		<dc:creator>alessandrosimon</dc:creator>

		<guid isPermaLink="true">https://alessandrosimon.com/On-Run-Together</guid>

		<description>
	On, Run Together
	Advertising,&#38;nbsp;Art Direction

	[ On Running ]

	
How does On ignite the human spirit?We believe that running together is a real-life remedy to this digital age. Somewhere to share ideas. Rediscover your city. To be inspired to dream bigger and better. Or even just find new friends. The point is – it could change your life.This summer, we are championing &#38;nbsp;RunTogether - a call-to-arms for everyday people to log out, step out, and connect in real life (and ultimately experience how shared runs can unlock magic): be it seeing the city through new eyes, to unknotting parts of self-identify. The concept banked on the idea that the polarity of uncovering personal breakthroughs, and doing it with people – can be profound. We connected Rejjie Snow, King Miyachi and $oho Bani with amazing run crews in New York, Tokyo and Berlin. Geared with the new Cloudflow 4 and Cloudmonster - we allowed the humanity of running to – well, run its own course.Director @molliemillsProduction Company @somesuchandcoEP @tantashtanProducer @marthamcguirk @mrmrfilmsDP @ayindeanderson_

	
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</description>
		
	</item>
		
		
	<item>
		<title>TyVest</title>
				
		<link>https://alessandrosimon.com/TyVest</link>

		<pubDate>Wed, 21 Sep 2022 10:31:07 +0000</pubDate>

		<dc:creator>alessandrosimon</dc:creator>

		<guid isPermaLink="true">https://alessandrosimon.com/TyVest</guid>

		<description>
	TyVest
	Product Design, Art Direction

	[ Personal Project ]

	
Recycled layer for fancy hütte dinners and bear fights.A few months ago, I had a company project where a big team had to wear Tyvek Overalls Expert® to scrub clay around. At the end of the three days, I managed to collect several overalls that were almost new, aiming to save a non-woven fabric that is waterproof, breathable, tear resistant, ultralight, and acid resistant. Basically makes you invincible. 
So I decided to recycle some of them to sew this vest to protect myself during my Slovenian trip against the dangerous bear’s venom while keeping a cool vibe in the mountains hütte.

	
&#60;img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/95ac41dff118f34a9579afce3b24711e00374410e6096eafbc80ee00ba5cc7c7/alessandrosimon_tyvest_opennclosed.jpg" data-mid="155225694" border="0"  src="https://freight.cargo.site/w/1000/i/95ac41dff118f34a9579afce3b24711e00374410e6096eafbc80ee00ba5cc7c7/alessandrosimon_tyvest_opennclosed.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Eyja - ROBIDA 8</title>
				
		<link>https://alessandrosimon.com/Eyja-ROBIDA-8</link>

		<pubDate>Fri, 07 Oct 2022 14:59:53 +0000</pubDate>

		<dc:creator>alessandrosimon</dc:creator>

		<guid isPermaLink="true">https://alessandrosimon.com/Eyja-ROBIDA-8</guid>

		<description>
	Eyja
	Editorial, Art Direction

	[ ROBIDA 8 ]

	
Editorial piece created for Robida ISSUE 8 around the theme of Island.
The story is reported as a lost diary of a castaway starting, along with the visual component, from the island as a simple geographical subject, later expanding its substance and meaning.

"This is a story: true or imaginary, it is not for me to tell you. It is an ambivalent story, because it speaks of places and spaces, of life and death, of islands and the sea, of acceptance and resignation. You can choose whichever version you prefer. You can read it as a shipwreck or as a landing; as a loss or as a finding; looking at the sea or looking at the island."

&#38;nbsp;An attempt to create a fictitious documentation of an event that did not really happen, to reinforce its reliability and confuse the reader between the verisimilitude of the narrated facts and the actual significance of the island as a place.

Robida is a multilingual cultural magazine. It is published yearly by the association Robida which is based in Topolò, a village of twenty inhabitants on the border between Italy and Slovenia. The magazine explores different topics – such as abandonment, silence, the relation between domesticity and wildness etc. – which are connected to the place where the magazine comes to life, namely Topolò. The seventh issue, the biggest and most complex till now, reflects on the forest which is explored through essays, photography, art projects, academic texts, interviews, personal stories and with a balance between the poetic and the scientific gaze.Text: Francesca CassiVisuals: Alessandro SimoneFinal Layout: Francesca Lucchita


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</description>
		
	</item>
		
		
	<item>
		<title>It is Slowly Snowing</title>
				
		<link>https://alessandrosimon.com/It-is-Slowly-Snowing</link>

		<pubDate>Fri, 07 Oct 2022 18:27:27 +0000</pubDate>

		<dc:creator>alessandrosimon</dc:creator>

		<guid isPermaLink="true">https://alessandrosimon.com/It-is-Slowly-Snowing</guid>

		<description>
	It is Slowly Snowing
	Photography, Editorial, Art Direction
	[ Personal Project ]

	
On majestic and unearthly idyllic peaks, men built permanent infrastructure, marking indelibly the entire surrounding. The culture changed from something scientific and elite activity to a consumer good experience.

An Anthropocene era with the goal of a site of recreation.
But what does it mean to move around in space?
Is it strictly connected to our ego of leaving a mark and dominant?

“It’s Slowly Snowing” tries to reflect on these questions through just the essentials for a light and fast documentation that aesthetically recalls a vintage past in contrast to the progress and innovation of split boards in a matter of independence and freedom.

The imprecise and stolen frame does not want to compose and direct the athletic gesture but simply the real documentation of happiness and carefreeness. The lightheartedness and the curiosity to explore the neighborhood with your own times, decisions, and spaces.

 Moving with a slow movement, figures are melting with landscape and not being seen. Try to leave only short temporary tracks and not long-lasting marks in the landscape. Scouting unmarked area.Tracking lines by digital and paper map exploration in a grid of railways. Hunt for the falling of energy sliding on the surface in a pure duality of machines: human-body and train engine.Is that the future of human recreation and bound with nature?

	
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	Directed: Alessandro SimoneType: Mazius Display by Alberto CasagrandePhotos: Maxwell Ashford &#38;amp; Alessandro SimoneSticker Design: Nicolas BernklauThanks to: Laura Tota, Brynjar Sigurðarson,&#38;nbsp; Cedric Widmer, Giulia Simone
Self Printed in ECAL 2021


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