https://alessandrosimon.com alessandrosimon Fri, 10 Apr 2026 08:29:46 +0000 https://alessandrosimon.com en https://alessandrosimon.com/Home Wed, 21 Sep 2022 10:31:07 +0000 alessandrosimon https://alessandrosimon.com/Home https://alessandrosimon.com/Works Fri, 07 Oct 2022 18:33:31 +0000 alessandrosimon https://alessandrosimon.com/Works Cyclon™ Resale <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b30c94d7d341cae7f05f0274b313fcb263240c24140bf7ea42348820fbeed6bb/on_1773770329_3854987283271525849_18433169.jpg" data-mid="247027717" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/b30c94d7d341cae7f05f0274b313fcb263240c24140bf7ea42348820fbeed6bb/on_1773770329_3854987283271525849_18433169.jpg" /> On, Run Together <img width="359" height="231" width_o="359" height_o="231" data-src="https://freight.cargo.site/t/original/i/e4b19186bbf8a8d60b1832d38444972b81761de7de9f1882a8d84e1fd47e0ea1/On_Run-Together_AlessandroSimone.gif" data-mid="248025892" border="0" data-scale="48" src="https://freight.cargo.site/w/359/i/e4b19186bbf8a8d60b1832d38444972b81761de7de9f1882a8d84e1fd47e0ea1/On_Run-Together_AlessandroSimone.gif" /> A dialogue with dirt <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/2656d7f61f87f27c06c937b63939caf8e34fba7bf0e8916b7e4425f6557acc5d/s-blob-v1-IMAGE-9ZGxMoLQdzc-2.jpg" data-mid="247028902" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/2656d7f61f87f27c06c937b63939caf8e34fba7bf0e8916b7e4425f6557acc5d/s-blob-v1-IMAGE-9ZGxMoLQdzc-2.jpg" /> (PAF) 3.0 <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/23cca0c8f32c4bee940a8fe68551946fdd8f82712f2018b4db53dbf768b172e4/fw25-on_x_paf-pad-mood_still-cmyk-02.jpg" data-mid="242068381" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/23cca0c8f32c4bee940a8fe68551946fdd8f82712f2018b4db53dbf768b172e4/fw25-on_x_paf-pad-mood_still-cmyk-02.jpg" /> SS25 Lightspray Weddimonio <img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/57e73620a3e0c18bb385189a2c2ad673663c2b747567e542b0d7c738141728c3/ezgif.com-optimize---2025-12-22T111314.973.gif" data-mid="242069397" border="0" data-scale="48" src="https://freight.cargo.site/w/800/i/57e73620a3e0c18bb385189a2c2ad673663c2b747567e542b0d7c738141728c3/ezgif.com-optimize---2025-12-22T111314.973.gif" /> OFF Magazine <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8796336ee03e85ae2bd114c18f16d586b2efeb4d8fa22e006cce48429629c02c/FW22-OFF-ISSUE2-LifeStyle-5-Large.jpg" data-mid="241973589" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/8796336ee03e85ae2bd114c18f16d586b2efeb4d8fa22e006cce48429629c02c/FW22-OFF-ISSUE2-LifeStyle-5-Large.jpg" /> UTMB PanelTalk <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/235640d499322427ca2de53802e327ba0aa48bf030a86f12d44cf83f340d1f86/20240828_UTMB_On_PanelTalk_55-Edit.jpeg" data-mid="241983626" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/235640d499322427ca2de53802e327ba0aa48bf030a86f12d44cf83f340d1f86/20240828_UTMB_On_PanelTalk_55-Edit.jpeg" /> TyVest <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ca347d1af407a0feb58b1e243f1b4f811d6a5328705b4f354a377c764cb221ae/alessandrosimon_tyvest_texture.jpg" data-mid="155226668" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/ca347d1af407a0feb58b1e243f1b4f811d6a5328705b4f354a377c764cb221ae/alessandrosimon_tyvest_texture.jpg" /> Eyja <img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0d2951e38ea0e086eb07c54ff0db6c2325b1a355710713bc2d47938d92a9a047/robida8_1_site.jpg" data-mid="155227408" border="0" data-scale="48" src="https://freight.cargo.site/w/960/i/0d2951e38ea0e086eb07c54ff0db6c2325b1a355710713bc2d47938d92a9a047/robida8_1_site.jpg" /> Cassyoga <img width="1092" height="1456" width_o="1092" height_o="1456" data-src="https://freight.cargo.site/t/original/i/97b35d67ce039da2d92779f70a6a8bf12f093d0ffb6394f19e2fd7f03d7e8c02/Screenshot-2022-05-26-at-12.027.jpg" data-mid="155450869" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/97b35d67ce039da2d92779f70a6a8bf12f093d0ffb6394f19e2fd7f03d7e8c02/Screenshot-2022-05-26-at-12.027.jpg" /> It is Slowly Snowing <img width="1165" height="900" width_o="1165" height_o="900" data-src="https://freight.cargo.site/t/original/i/5df7f22ed835ff174a69465d4b5a5c36396d6ca346fddcd90ce2c1baa889583d/WEB_AS_10072021_ItsSlowlySnowing_0023.jpg" data-mid="155227546" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/5df7f22ed835ff174a69465d4b5a5c36396d6ca346fddcd90ce2c1baa889583d/WEB_AS_10072021_ItsSlowlySnowing_0023.jpg" /> Studio Simone <img width="3584" height="2016" width_o="3584" height_o="2016" data-src="https://freight.cargo.site/t/original/i/99d3c9df717c793bd1dd173b7e5de146341293fc32ac3fb2c5f0db375e44048e/Screenshot-2022-10-08-at-12.57.20.png" data-mid="155228072" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/99d3c9df717c793bd1dd173b7e5de146341293fc32ac3fb2c5f0db375e44048e/Screenshot-2022-10-08-at-12.57.20.png" /> I lost my camera <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/6facab4512bbab9f675940813ad6dcf3a18dab448e827c4b155e199ab52b0f34/I_lost_my_camera_alessandrosimone_7.jpg" data-mid="155300844" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/6facab4512bbab9f675940813ad6dcf3a18dab448e827c4b155e199ab52b0f34/I_lost_my_camera_alessandrosimone_7.jpg" /> Movement of Change <img width="1798" height="2378" width_o="1798" height_o="2378" data-src="https://freight.cargo.site/t/original/i/fed15c1ea6b96a41e6db0a2926b27e73102a747a310111923f705a0384b52aa5/MovementofChange_AS_AS_29062021_Laurea_0071-Pano.jpg" data-mid="155302129" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/fed15c1ea6b96a41e6db0a2926b27e73102a747a310111923f705a0384b52aa5/MovementofChange_AS_AS_29062021_Laurea_0071-Pano.jpg" /> Simon's Weather <img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/f986e4ab248de10823e494b43db1aa8d1fbadcf4c4217227e56fd1ddc53a72a4/SimonsWeather_132232664_403068134450354_193492086987207208_n.jpg" data-mid="155303209" border="0" data-scale="60" src="https://freight.cargo.site/w/750/i/f986e4ab248de10823e494b43db1aa8d1fbadcf4c4217227e56fd1ddc53a72a4/SimonsWeather_132232664_403068134450354_193492086987207208_n.jpg" /> Alpine Rush <img width="1683" height="1190" width_o="1683" height_o="1190" data-src="https://freight.cargo.site/t/original/i/0a286b4ef677b2a472ec116a4e8ce3fb6e0d13774530ce4ca45372d73ffd400d/-Alpine-Rush_Timeline.jpg" data-mid="155314428" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/0a286b4ef677b2a472ec116a4e8ce3fb6e0d13774530ce4ca45372d73ffd400d/-Alpine-Rush_Timeline.jpg" /> Temporary Shelter <img width="426" height="600" width_o="426" height_o="600" data-src="https://freight.cargo.site/t/original/i/96b3aa8ab796f7ad793eda8ae998d334b57348b3835ca54373622e86ab570d25/2020_11_08_TemporaryShelter_4.jpeg" data-mid="155315539" border="0" data-scale="48" src="https://freight.cargo.site/w/426/i/96b3aa8ab796f7ad793eda8ae998d334b57348b3835ca54373622e86ab570d25/2020_11_08_TemporaryShelter_4.jpeg" /> PONO <img width="3365" height="5047" width_o="3365" height_o="5047" data-src="https://freight.cargo.site/t/original/i/e9b5a8090c53ad68c89725be60a210df7e38c55a8dc99684d4add8c314d2aee5/AS_PONO_Detail.jpg" data-mid="155317896" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/e9b5a8090c53ad68c89725be60a210df7e38c55a8dc99684d4add8c314d2aee5/AS_PONO_Detail.jpg" /> Adaptive Splint <img width="1707" height="2560" width_o="1707" height_o="2560" data-src="https://freight.cargo.site/t/original/i/b83eb80571730982002ecd34f93b096d941f666328d85ec8b01664b36c1b580e/AS_24012020_EcalMockupsFirstSemester_0310-2-Modifica-scaled.jpeg" data-mid="155320346" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/b83eb80571730982002ecd34f93b096d941f666328d85ec8b01664b36c1b580e/AS_24012020_EcalMockupsFirstSemester_0310-2-Modifica-scaled.jpeg" /> ScareCrow2 <img width="336" height="480" width_o="336" height_o="480" data-src="https://freight.cargo.site/t/original/i/f92b34257cb2b50037afc24c0ed38e3e32ec19ffd62fe7a8cd8d0ae1126e2bc1/giphy-3.gif" data-mid="155321851" border="0" data-scale="60" src="https://freight.cargo.site/w/336/i/f92b34257cb2b50037afc24c0ed38e3e32ec19ffd62fe7a8cd8d0ae1126e2bc1/giphy-3.gif" /> Talassofobia <img width="2756" height="2064" width_o="2756" height_o="2064" data-src="https://freight.cargo.site/t/original/i/d251bbe44e4985833a6a46d047cc157e085d37d04c9c2d4e4d62eb96eb9673be/Screenshot-2022-10-09-at-23.15.02.png" data-mid="155319264" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/d251bbe44e4985833a6a46d047cc157e085d37d04c9c2d4e4d62eb96eb9673be/Screenshot-2022-10-09-at-23.15.02.png" /> Meeting Lands <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fb001181b37d80698791a02d84a68495635b264d02f6d9b87a81fc2ef1124b9d/DSC06951.jpeg" data-mid="155320734" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/fb001181b37d80698791a02d84a68495635b264d02f6d9b87a81fc2ef1124b9d/DSC06951.jpeg" /> 1h Workshop <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/690d98d06ac81b57044e7e48d7437188afe2d27b1a30fbb9d59b8215e120c7d0/AS_08052020_Quarantine_0001.jpeg" data-mid="155320059" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/690d98d06ac81b57044e7e48d7437188afe2d27b1a30fbb9d59b8215e120c7d0/AS_08052020_Quarantine_0001.jpeg" /> https://alessandrosimon.com/Cyclon-Resale Fri, 10 Apr 2026 08:10:06 +0000 alessandrosimon https://alessandrosimon.com/Cyclon-Resale Cyclon™ Resale Art Direction [ On Running ] This is a short piece for On Cyclon™, our new circularity program, because nothing was made to stand still. Not even our products. Featuring Matt Mccreary and Chloe Matthews. No wires, no CGI and definitely no A.I. All done in camera.Directed by the wonderful Ariel Fisher (@arielfish)&nbsp; with Magna and with the incredible minds of CD Mico Toledo and Copy Caro Soto Samaniego https://alessandrosimon.com/A-dialogue-with-dirt Fri, 10 Apr 2026 08:29:46 +0000 alessandrosimon https://alessandrosimon.com/A-dialogue-with-dirt A dialogue with dirt Art Direction, Film [ On Running ] Do you remember the pleasure of running in the forest and stopping for a few minutes at the first opening just to get the warmth of the sun hitting on your face? It's finally time for that.A dialogue with dirt.We went back to the simple pleasure of being outside and building something that moves with the earth. A return to the roots with Co-CEO Olivier Bernhard, taking us on a Swiss trail to start a conversation between runner and ground.Director: Alfie Whiteman DOP: Simon Bendroth1st AC: Nino UbezioHMU: Giana SchüpbachSound: Dieter MeyerEditor: Adam Todhunter - AVENUESGraphic and titles: Carolina Sanches Production: Joshua Harrison Creative Director: Mico Toledo Copy: Carolina Soto SamaniegoComposition: THE HOGANSound Mixing: Even Like ThisGrading: Andi Haw Shuan Chu - Electric Theatre CollectiveThanks to the team: Natalie Steiner, Paul Neutzner, Jermaine Campbell , Lisa-Marie Sindelar, Sergi Jansa, Lea Boehner and Olivier Bernhard.Let's not forget the amazing Alpine Refuge keeper that is not on LinkedIn, Bruno. https://alessandrosimon.com/SS25-Lightspray Fri, 19 Dec 2025 10:23:59 +0000 alessandrosimon https://alessandrosimon.com/SS25-Lightspray SS25 Lightspray Event,&nbsp;Art Direction [ On Running ] To launch the Cloudboom Strike LS, a shoe with a lace-free upper sprayed by a robotic arm in a single, three-minute step, we bypassed the traditional product drop playbook. This was a multimedia blitz combining high-energy film, sharp static assets, and live activations. It’s a manufacturing revolution that ditches the glues, seams, and excess for pure biology-meets-technology performance. Taking the lab directly to the streets, the campaign hit major global hubs with live "Spray Labs," turning complex engineering into performance art. From Paris to New York and Tokyo, we put the robotics front and center, stripping away the mystery of production. No hiding behind slick edits—just raw innovation on display. It serves as a direct challenge to the industry status quo, proving that the future of running isn't built, it's sprayed. With @adrianpirlet @wilsonjosh__@byjacqui @supermandang @zsofianemes @simonalmers @theomcinnes @matt.tucker.studio <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d0dab61ed378f99aae1cbb12a5c062e31c446bbd3df6648c444c12964dbec7b4/Alessandro-Simone_LightSpray_1.jpg" data-mid="241974321" border="0" src="https://freight.cargo.site/w/1000/i/d0dab61ed378f99aae1cbb12a5c062e31c446bbd3df6648c444c12964dbec7b4/Alessandro-Simone_LightSpray_1.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4c2df430f7728bb346faab87d79331c573de7f4084732ad9dda26aa83b0dca60/Alessandro-Simone_LightSpray_2.jpg" data-mid="241974322" border="0" src="https://freight.cargo.site/w/1000/i/4c2df430f7728bb346faab87d79331c573de7f4084732ad9dda26aa83b0dca60/Alessandro-Simone_LightSpray_2.jpg" /> <img width="1327" height="1658" width_o="1327" height_o="1658" data-src="https://freight.cargo.site/t/original/i/695ce18e7e7e1451bb1d0c02bf2ad9429db4857b187694001b85b1c70765e940/Alessandro-Simone_LightSpray_4.jpg" data-mid="241974323" border="0" src="https://freight.cargo.site/w/1000/i/695ce18e7e7e1451bb1d0c02bf2ad9429db4857b187694001b85b1c70765e940/Alessandro-Simone_LightSpray_4.jpg" /> <img width="752" height="940" width_o="752" height_o="940" data-src="https://freight.cargo.site/t/original/i/50eea2834bb55495d9e95bcf10401cb504a10ee7aa8b02b091eb70d73e051118/Alessandro-Simone_LightSpray_5.jpg" data-mid="241974324" border="0" src="https://freight.cargo.site/w/752/i/50eea2834bb55495d9e95bcf10401cb504a10ee7aa8b02b091eb70d73e051118/Alessandro-Simone_LightSpray_5.jpg" /> <img width="1336" height="1670" width_o="1336" height_o="1670" data-src="https://freight.cargo.site/t/original/i/396293b95975048513dee1a2e864dc93a274fa9f7f9bf557092bd5cdac8e320d/Alessandro-Simone_LightSpray_6.jpg" data-mid="241974325" border="0" src="https://freight.cargo.site/w/1000/i/396293b95975048513dee1a2e864dc93a274fa9f7f9bf557092bd5cdac8e320d/Alessandro-Simone_LightSpray_6.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7bdc06e7b87b931d57aec5e469ac95cbfb91a0c05c2ae6f431375f04759b4798/Alessandro-Simone_LightSpray_7.jpg" data-mid="241974326" border="0" src="https://freight.cargo.site/w/1000/i/7bdc06e7b87b931d57aec5e469ac95cbfb91a0c05c2ae6f431375f04759b4798/Alessandro-Simone_LightSpray_7.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6dcce03e660b3c47f60938b602a7431202f267dee7686411e51407226ae0ff7e/Alessandro-Simone_LightSpray_8.jpg" data-mid="241974327" border="0" src="https://freight.cargo.site/w/1000/i/6dcce03e660b3c47f60938b602a7431202f267dee7686411e51407226ae0ff7e/Alessandro-Simone_LightSpray_8.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/cfedb85836685d784a516af807eb385e8e2b8a2dd1902bf8d0d4000db895c620/Alessandro-Simone_LightSpray_9.jpg" data-mid="241974328" border="0" src="https://freight.cargo.site/w/1000/i/cfedb85836685d784a516af807eb385e8e2b8a2dd1902bf8d0d4000db895c620/Alessandro-Simone_LightSpray_9.jpg" /> https://alessandrosimon.com/Weddimonio Mon, 22 Dec 2025 09:53:56 +0000 alessandrosimon https://alessandrosimon.com/Weddimonio Weddimonio Film, Director [ On Running ] Personal wedding film self directed, shot and edited.&nbsp; Captured on Kodak Super 8 50T Developed at Augustus Colour Music: Per Te - Andrea Laslo De Simone https://alessandrosimon.com/PAF-CURRENT-FORM-3-0 Mon, 22 Dec 2025 08:53:12 +0000 alessandrosimon https://alessandrosimon.com/PAF-CURRENT-FORM-3-0 PAF CURRENT FORM 3.0 Event,&nbsp;Art Direction [ PAF / On Running ] Standard activewear is predictable; Current Form 3.0 is a mutation. This collaboration between On’s Swiss engineering and the South Korean design collective Post Archive Faction (PAF) refuses to choose between high-performance tech and radical avant-garde aesthetics. We took the Cloudmonster Hyper—our max-cushion beast—and handed it over to the masters of deconstruction to completely rewrite the runner’s uniform. The campaign, "Speed Transforms," isn't about smiling joggers on a sunny morning. It is a visual glitch in the system, a dystopian, alien exploration of what happens when biology meets mechanics at high velocity. Through a film directed by Jan Lee (@janleeinfo) and imagery by Kwak Kigon (@kigon_kwak), we visualized speed not as a metric, but as a distorting force that alters the human form. It’s a collision of cultures that proves functionality doesn't have to look safe to work. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/7c74167d7964457bb345063498285115eb55865becca3be896c67b196661a3c1/fw25-on_x_paf-pad-mood_still-screengrab-rgb-05.jpg" data-mid="242068300" border="0" src="https://freight.cargo.site/w/1000/i/7c74167d7964457bb345063498285115eb55865becca3be896c67b196661a3c1/fw25-on_x_paf-pad-mood_still-screengrab-rgb-05.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/815c4e8cd2199d7c10dfe8bb95f75d5bbab9014a66c768a4755532cd3d9db958/fw25-on_x_paf-pad-mood_still-screengrab-rgb-03.jpg" data-mid="242068302" border="0" src="https://freight.cargo.site/w/1000/i/815c4e8cd2199d7c10dfe8bb95f75d5bbab9014a66c768a4755532cd3d9db958/fw25-on_x_paf-pad-mood_still-screengrab-rgb-03.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/758074edbc38c14f35567a63e835a47ddec113321b1969d9244e0b9e41be4dea/fw25-on_x_paf-pad-mood_still-screengrab-rgb-04.jpg" data-mid="242068301" border="0" src="https://freight.cargo.site/w/1000/i/758074edbc38c14f35567a63e835a47ddec113321b1969d9244e0b9e41be4dea/fw25-on_x_paf-pad-mood_still-screengrab-rgb-04.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/78ecb305876e2ff25024b34e5f84c6a12e6d15a55aaaa911e1b795cf1ca569ef/fw25-on_x_paf-pad-head_to_toe_still-rgb-03.jpg" data-mid="242068355" border="0" src="https://freight.cargo.site/w/1000/i/78ecb305876e2ff25024b34e5f84c6a12e6d15a55aaaa911e1b795cf1ca569ef/fw25-on_x_paf-pad-head_to_toe_still-rgb-03.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4951a2250a7ac392b2f2c8dea259c0d1f65086281e7b9a4cc44820ba848ae7f7/fw25-on_x_paf-pad-product_still-rgb-01.jpg" data-mid="242068354" border="0" src="https://freight.cargo.site/w/1000/i/4951a2250a7ac392b2f2c8dea259c0d1f65086281e7b9a4cc44820ba848ae7f7/fw25-on_x_paf-pad-product_still-rgb-01.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/23cca0c8f32c4bee940a8fe68551946fdd8f82712f2018b4db53dbf768b172e4/fw25-on_x_paf-pad-mood_still-cmyk-02.jpg" data-mid="242068304" border="0" src="https://freight.cargo.site/w/1000/i/23cca0c8f32c4bee940a8fe68551946fdd8f82712f2018b4db53dbf768b172e4/fw25-on_x_paf-pad-mood_still-cmyk-02.jpg" /> https://alessandrosimon.com/Love-Ultra Mon, 22 Dec 2025 09:22:44 +0000 alessandrosimon https://alessandrosimon.com/Love-Ultra Love, Ultra Art Direction [ On Running ] Back to this summer when we decided the only way to launch a tech-heavy ultra shoe was to film a RomCom. For the Cloudultra Pro, we ditched the serious "conquer the mountain" narrative to write a literal love letter to our friends and athletes. We leaned all the way into the feels, creating a campaign that feels less like a commercial and more like a summer fling with the trail. It’s heartfelt, intentionally cheesy, and completely unapologetic.A love letter back to them 💌 How cheesy is too cheesy? https://alessandrosimon.com/OFF-Magazine Fri, 19 Dec 2025 09:24:56 +0000 alessandrosimon https://alessandrosimon.com/OFF-Magazine OFF Magazine Issue 2 ︎︎︎ 4 Creative Production, Pubblishing [ On Running ] OFF is a substantial print publication produced by the Swiss performance brand On, featuring a global collective of writers, artists, and photographers (including contributors to The New York Times, Wired, Vogue, and National Geographic). Created by On’s in-house creative team and characterized by its distinct Swiss-bound spine for a seamless open-lay reading experience, OFF is an immersive analog artifact at the intersection of run culture and high design. In an era defined by digital noise and rapid scrolling, OFF serves as a deliberate counter-pace; a sanctuary of "downtime" designed to recharge the mind and ignite the human spirit before the next adventure. Rooted in the philosophy of movement, the magazine flows like a long-distance run through the landscapes of the human psyche, its pages taking us on an odyssey from the technical precision of the Swiss Alps to the raw energy of urban street culture. Unfolding through the eyes of pioneering athletes and avant-garde creatives, the publication traverses the worlds of sustainability, art, and fashion, uncovering the often invisible connections between how we move and how we create. It shines a light on the power of the runner’s mindset, turning stories of endurance and design into a powerful dialogue on what it means to be active in the modern world. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/70d2102ea97d9a0f4ba4ca21dff382c0a9875dd1f21d51664eebd90571572ef8/FW22-OFF-ISSUE2-LifeStyle-5-Large.jpg" data-mid="241973457" border="0" src="https://freight.cargo.site/w/1000/i/70d2102ea97d9a0f4ba4ca21dff382c0a9875dd1f21d51664eebd90571572ef8/FW22-OFF-ISSUE2-LifeStyle-5-Large.jpg" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/d492f2d058bd7f8695d1319c051e653925d5d29f6f7f55530be7c2fea8222d3b/offmagazine-11.jpg" data-mid="241973461" border="0" src="https://freight.cargo.site/w/1000/i/d492f2d058bd7f8695d1319c051e653925d5d29f6f7f55530be7c2fea8222d3b/offmagazine-11.jpg" /> <img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/0d568acd4d50f793e91599997b4bb3abdfb6beb557673bcbfbcc41f80e29041e/ON_OFF_3_34.jpg" data-mid="241973463" border="0" src="https://freight.cargo.site/w/1000/i/0d568acd4d50f793e91599997b4bb3abdfb6beb557673bcbfbcc41f80e29041e/ON_OFF_3_34.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b6cecbccd21756cafe626fd952e23380413897413375771a554ae59650da6c3/Copy-of-910686-off_magazine_issue_4-fw23-g2.jpg" data-mid="241973454" border="0" src="https://freight.cargo.site/w/1000/i/1b6cecbccd21756cafe626fd952e23380413897413375771a554ae59650da6c3/Copy-of-910686-off_magazine_issue_4-fw23-g2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e916994c2b9d2e0a3a7b11bbdf48ab253ae32235eb0a51c9899b7dcc8f61993/Copy-of-910686-off_magazine_issue_4-fw23-g17.jpg" data-mid="241973455" border="0" src="https://freight.cargo.site/w/1000/i/3e916994c2b9d2e0a3a7b11bbdf48ab253ae32235eb0a51c9899b7dcc8f61993/Copy-of-910686-off_magazine_issue_4-fw23-g17.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/756e1dc063074c8d6acfa1c02674a35020a2d64aa0f3583eb65ac1abd4257628/Copy-of-910686-off_magazine_issue_4-fw23-g19.jpg" data-mid="241973456" border="0" src="https://freight.cargo.site/w/1000/i/756e1dc063074c8d6acfa1c02674a35020a2d64aa0f3583eb65ac1abd4257628/Copy-of-910686-off_magazine_issue_4-fw23-g19.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7c2117eca4c141626a0f5a09d49dd2b6cff8e6d84e94b252197e1ec3972a04e/off_magazine-ss23-issue_03-g3.jpg" data-mid="241973458" border="0" src="https://freight.cargo.site/w/1000/i/d7c2117eca4c141626a0f5a09d49dd2b6cff8e6d84e94b252197e1ec3972a04e/off_magazine-ss23-issue_03-g3.jpg" /> <img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/e78d0920d340532c93f822770747d20178ebacf59a9765cc3a46626aa8bc8626/offmagazine-12.jpg" data-mid="241973462" border="0" src="https://freight.cargo.site/w/1000/i/e78d0920d340532c93f822770747d20178ebacf59a9765cc3a46626aa8bc8626/offmagazine-12.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d4b2d9fce71d87b14dd8bdabb14cdf1b8688f2af9ae71d14187ce085ee1fbe2e/ON_OFF_3_48.jpg" data-mid="241973464" border="0" src="https://freight.cargo.site/w/1000/i/d4b2d9fce71d87b14dd8bdabb14cdf1b8688f2af9ae71d14187ce085ee1fbe2e/ON_OFF_3_48.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90ec6be1af445c63a683977e124acdadb582adc0b03cce47031f8dbcff28c142/off_magazine-ss23-issue_03-g7.jpg" data-mid="241973460" border="0" src="https://freight.cargo.site/w/1000/i/90ec6be1af445c63a683977e124acdadb582adc0b03cce47031f8dbcff28c142/off_magazine-ss23-issue_03-g7.jpg" /> <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/a5a1f2e1e5573208401027c7bcfab17e310f18f428cefbc1300f8aef13a528ac/ON_OFF_3_ON_-174.jpg" data-mid="241973465" border="0" src="https://freight.cargo.site/w/1000/i/a5a1f2e1e5573208401027c7bcfab17e310f18f428cefbc1300f8aef13a528ac/ON_OFF_3_ON_-174.jpg" /> https://alessandrosimon.com/On-Run-Together Fri, 19 Dec 2025 08:41:27 +0000 alessandrosimon https://alessandrosimon.com/On-Run-Together On, Run Together Advertising,&nbsp;Art Direction [ On Running ] For the FW24 global brand campaign, we addressed a pivotal challenge: connecting authentically with a younger, digitally-native audience. Our creative response framed running not just as sport, but as a "real-life remedy" to the isolation of the digital age. By positioning shared movement as a catalyst for breakthrough, we produced an ode to the unmistakable energy of New York, Tokyo, and Berlin. We centered the narrative on the humanity of the run, partnering with cultural vanguards Rejjie Snow, Soho Bani, and Miyachi. By pairing these artists with local run crews, we captured the profound "magic" that happens when personal identity meets community. The campaign lived through high-impact film, a partnership with i-D Magazine, and a global OOH rollout, ultimately generating 50 million impressions within its first 30 days. Director @molliemillsProduction Company @somesuchandcoEP @tantashtanProducer @marthamcguirk @mrmrfilmsDP @ayindeanderson_ Copy @tom barnfield <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/5d60d09cf3b2d1bff0fe2147a182038e091fb9596ead989e1b9f412d1543a647/Chicago-IL145-Wallscape-Photo-On-Brand-Build-007.jpeg" data-mid="248114480" border="0" src="https://freight.cargo.site/w/1000/i/5d60d09cf3b2d1bff0fe2147a182038e091fb9596ead989e1b9f412d1543a647/Chicago-IL145-Wallscape-Photo-On-Brand-Build-007.jpeg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c4a09d06c6c21b8ac224d00afa9c823c8b59b692cccb47f39cd18e7574479b53/11620--1611-Pacific-Ave-and-Windward-Ct--16-3.jpeg" data-mid="248114479" border="0" src="https://freight.cargo.site/w/1000/i/c4a09d06c6c21b8ac224d00afa9c823c8b59b692cccb47f39cd18e7574479b53/11620--1611-Pacific-Ave-and-Windward-Ct--16-3.jpeg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c35fa881714f510cf50cd27a51e5e62af3add3aab3e59f1f77808a31094936dc/Chicago-8005-Street-Level-Wall-Install-POP-Photo-1.jpg" data-mid="248114478" border="0" src="https://freight.cargo.site/w/1000/i/c35fa881714f510cf50cd27a51e5e62af3add3aab3e59f1f77808a31094936dc/Chicago-8005-Street-Level-Wall-Install-POP-Photo-1.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/6e8d82ee213e92512f3c82d38544bb57e085d6c3330d84cdc2e62b84b8ebd9c9/Liverpool-rd.jpeg" data-mid="248114477" border="0" src="https://freight.cargo.site/w/1000/i/6e8d82ee213e92512f3c82d38544bb57e085d6c3330d84cdc2e62b84b8ebd9c9/Liverpool-rd.jpeg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/87557584750a81efd21410d7e6ee8a851d95c14d5a10de79f0b1f095121813b8/Balls-pond-p250.jpeg" data-mid="248114476" border="0" src="https://freight.cargo.site/w/1000/i/87557584750a81efd21410d7e6ee8a851d95c14d5a10de79f0b1f095121813b8/Balls-pond-p250.jpeg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/45e82a6f757aee8fe413e0e0f1118aa865ce607851491792b62babbecf43a63b/Chicago-1828O-Wallscape-On-Running-Photo-3-Sep2023.jpeg" data-mid="248114475" border="0" src="https://freight.cargo.site/w/1000/i/45e82a6f757aee8fe413e0e0f1118aa865ce607851491792b62babbecf43a63b/Chicago-1828O-Wallscape-On-Running-Photo-3-Sep2023.jpeg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e5637404147ced338667e91a8be18d10a85d8d308b0ee57c3d7fca4f24a4c8d2/1697462053431.jpeg" data-mid="241972503" border="0" src="https://freight.cargo.site/w/1000/i/e5637404147ced338667e91a8be18d10a85d8d308b0ee57c3d7fca4f24a4c8d2/1697462053431.jpeg" /> <img width="1126" height="1500" width_o="1126" height_o="1500" data-src="https://freight.cargo.site/t/original/i/08bbe69c6d5e812369096ade0d2408180eb795cf88f6c3681e8342a39a7b0356/WhatsApp-Image-2023-09-16-at-13.04.29.jpeg" data-mid="241972527" border="0" src="https://freight.cargo.site/w/1000/i/08bbe69c6d5e812369096ade0d2408180eb795cf88f6c3681e8342a39a7b0356/WhatsApp-Image-2023-09-16-at-13.04.29.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/fa425adab7af1169211ee8cd40b662e03789f9fa6348f25dcf27530707e8d9df/IMG_3744.jpg" data-mid="241972524" border="0" src="https://freight.cargo.site/w/1000/i/fa425adab7af1169211ee8cd40b662e03789f9fa6348f25dcf27530707e8d9df/IMG_3744.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/577bd70dece64da7ddff91c3955254b1eb92dfaa2c35df1a2298a28e568d0c6f/IMG_3743.jpg" data-mid="241972528" border="0" src="https://freight.cargo.site/w/1000/i/577bd70dece64da7ddff91c3955254b1eb92dfaa2c35df1a2298a28e568d0c6f/IMG_3743.jpg" />