Can trail running be a force for good?

[ On Running ]

While the rest of the world descended on Chamonix to race, we went to ask a harder question: Can trail running actually save the world?

This wasn't a standard brand activation or a feel-good PR stunt about picking up trash. "Leave No Trace" was a critical summit held in the shadow of Mont Blanc during the UTMB® frenzy. We brought together a climate scientist, a world-champion climber, and ultra-endurance legends not to celebrate records, but to confront the reality of our disappearing playground.

Through a raw panel discussion and a digital campaign, we challenged the trail community to move beyond passive observation and individual action. We stripped away the marketing fluff to focus on the uncomfortable truth: loving the mountains isn't enough anymore. It was a call to arms for a global community to turn their passion into a collective weapon against climate change.

Key Contributors:
Liv Sansoz (Mountain Guide & Climber) @livsansoz

Karel Sabbe (Ultra Runner & FKT Holder) @karelsabbe

Dr. Ella Gilbert (Climate Scientist)