OFF is a substantial print publication produced by the Swiss performance brand On, featuring a global collective of writers, artists, and photographers (including contributors to The New York Times, Wired, Vogue, and National Geographic). Created by On’s in-house creative team and characterized by its distinct Swiss-bound spine for a seamless open-lay reading experience, OFF is an immersive analog artifact at the intersection of run culture and high design. In an era defined by digital noise and rapid scrolling, OFF serves as a deliberate counter-pace; a sanctuary of "downtime" designed to recharge the mind and ignite the human spirit before the next adventure.
Rooted in the philosophy of movement, the magazine flows like a long-distance run through the landscapes of the human psyche, its pages taking us on an odyssey from the technical precision of the Swiss Alps to the raw energy of urban street culture. Unfolding through the eyes of pioneering athletes and avant-garde creatives, the publication traverses the worlds of sustainability, art, and fashion, uncovering the often invisible connections between how we move and how we create. It shines a light on the power of the runner’s mindset, turning stories of endurance and design into a powerful dialogue on what it means to be active in the modern world.
