On, Run Together

[ On Running ]

How does On ignite the human spirit?

We believe that running together is a real-life remedy to this digital age. Somewhere to share ideas. Rediscover your city. To be inspired to dream bigger and better. Or even just find new friends. The point is – it could change your life.

This summer, we are championing RunTogether - a call-to-arms for everyday people to log out, step out, and connect in real life (and ultimately experience how shared runs can unlock magic): be it seeing the city through new eyes, to unknotting parts of self-identify. The concept banked on the idea that the polarity of uncovering personal breakthroughs, and doing it with people – can be profound.

We connected Rejjie Snow, King Miyachi and $oho Bani with amazing run crews in New York, Tokyo and Berlin. Geared with the new Cloudflow 4 and Cloudmonster - we allowed the humanity of running to – well, run its own course.

Director @molliemills
Production Company @somesuchandco
EP @tantashtan
Producer @marthamcguirk @mrmrfilms
DP @ayindeanderson_