Standard activewear is predictable; Current Form 3.0 is a mutation. This collaboration between On’s Swiss engineering and the South Korean design collective Post Archive Faction (PAF) refuses to choose between high-performance tech and radical avant-garde aesthetics. We took the Cloudmonster Hyper—our max-cushion beast—and handed it over to the masters of deconstruction to completely rewrite the runner’s uniform.
The campaign, "Speed Transforms," isn't about smiling joggers on a sunny morning. It is a visual glitch in the system, a dystopian, alien exploration of what happens when biology meets mechanics at high velocity. Through a film directed by Jan Lee (@janleeinfo) and imagery by Kwak Kigon (@kigon_kwak), we visualized speed not as a metric, but as a distorting force that alters the human form. It’s a collision of cultures that proves functionality doesn't have to look safe to work.
